Black Friday Deal
- Editor's Pick: Olaplex No. 8 Bond Intense Moisture Hair Mask, $21 (was $30)
- Bestseller: Moroccanoil Intense Hydrating Hair Mask, $14 with coupon (was $18)
- Best Shine IGK ANTISOCIAL Bond-Building Dry Hair Mask $26 (was $36)
See More Deals: The Best Black Friday Deals Include the Dyson Airwrap and Ugg Boots Up to 75% Off
Pretty much anything and everything we do or expose our hair to can cause damage. Daily washing, heat styling, brushing, and even going outside in the sun or cold can take a major toll. Using a conditioner after every wash is important, but if you feel like your hair is brittle, dull, or generally lackluster, it’s probably time to call in some more serious reinforcements—namely, a hair mask. According to celebrity stylist Violet Gega, “Hair masks can reverse existing damage, restore dry hair, add shine, mend split ends, reduce frizz, and strengthen hair.” She recommends using a mask instead of your standard conditioner two to three times a month to give your hair some extra nourishment and care.
We handpicked 15 of the most popular hair masks and tested them at home. After using them for six weeks, we judged each based on application, consistency, effectiveness, and the overall look of our hair after use. Then, with guidance from professional hairstylists, we highlighted the highest-scoring masks in this list.
Our Top Picks
Best Hydrating :
Best Strenghening:
Best for Color-Treated Hair:
Best for Exfoliation :
Nutrafol Build-Up Blocker Exfoliating Scalp Mask with AHAs and Jojoba Esters at Sephora$49
Best for Frizz:
Best for Breakage From Bleach :
Best for Sensitive Scalp :
Kérastase Masque Intense Régénérant Hair Mask at Kerastase-usa.com
What We Like
Reverses damage from heat, bleach, color, and chemical treatments
Leaves hair feeling hydrated and stronger
Creates lusciously soft hair
What to Consider
Must apply on towel-dried hair post shower with no conditioner
Hair Type:All hair types, color-treated |Key Ingredients:K18 peptide |Size:0.5-3.38 oz |Cruelty-Free:Yes
The crème de la crème of hair masks manifests in this formula from K18. This leave-in treatment clinically reverses damage in four minutes, the brand claims and our tester can vouch for the results. Formulated with K18's patented peptide technology, the mask targets damage from bleach, heat, color, and chemical treatments. The peptides work to build bonds and make hair feel stronger and healthier. After showering (just using shampoo), you'll apply the product to towel-dried hair. After waiting four minutes, you'll immediately feel how silky and soft your locks are, just like our tester experienced. Despite not using conditioner, she still felt an added boost of hydration. Bonus: the product boasts a light floral fragrance that our tester found irresistible.
Gwen, tester with thick and curly hair: "K18 is the best leave-in mask I've ever used. I love the scent and the way my hair looks after using it. I feel like my color stayed more vibrant while using K18 on alternate shampoo days."
What We Like
Formulated with ingredients that reinforce moisture retention
Hair feels softer and smoother after just one use
Minimizes frizz
What to Consider
Thicker consistency requires more time to disperse throughout hair
Hair Type:All hair types |Key Ingredients:Mirsalehi honey, hydrolyzed wheat protein, vitamin B |Size:2.5-7.8 oz |Cruelty-Free:Yes
Gisou Honey Infused Hair Mask will satisfy your hair's thirst for hydration. Crafted with mirsalehihoney(anatural humectant that helps your hair retain moisture), hydrolyzed wheat protein (strengthens hair and improves water retention), and vitamin B (repairs damage and locks in hydration), this multitasking mask gives your hair the surge of nourishment it needs while also minimizing frizz and sealing your follicles for smooth, shiny results. The thicker cream takes a few moments to lather throughout the hair, but once rubbed in, it begins working its magic. After five to seven minutes, your hair will absorb the nutrients it needs to look and feel its best.
Samantha, tester with curly hair: "If there is such a thing as hair heaven, this product elevated me to that place—it felt that good to my hair. I was actually surprised at the level of hydration this product provided my hair in such a short time. My hair looked fluffier, like full, fluffy cotton."
What We Like
Repairs and strengthens damaged hair
Moisturizes dry ends
Helps make hair more manageable
What to Consider
Tub container is not the most convienient
Hair Type:All hair types |Key Ingredients:Bond-cure technology, plant butter, sea buckthorn |Size:3.3-16 oz |Cruelty-Free:Yes
There's no better feeling than strong, healthy hair, and Amika's hair mask will give your strands the reinforcements they need to get there. Formulated with bond-curing technology, sea buckthorn, mango borage, and shea butter, the creamy product transforms dry and brittle hair into fuller, shiny strands. The repairing mask works by locking in hydration (sans any greasy residue). Our tester was really impressed with how manageable her hair felt after using this mask. It was easier to detangle, and she noticed fewer flyaways. We only wish this mask came in a tube or bottle, as the jar is a bit hard to open with wet hands in the shower.
Ashley, tester with straight, fine hair: "I love how healthy my hair feels after using this. All of my damaged, bleached ends feel so much stronger and softer. I also love that it’s not too heavy or greasy for my fine hair and that I didn't lose volume after using it."
What We Like
Revives colored, chemically treated, and thermally damaged hair
Prevents split ends and breakage
Emollient ingredients provide added hydration
What to Consider
May be too hydrating for oily hair types
Hair Type:All hair types, color-treated, chemical-treated |Key Ingredients:Bioactive keratin ferment, hydrolyzed rice, sea buckthorn oil, squalane |Size:2.5-10 oz |Cruelty-Free:Yes
Color and chemically treated hair types understand that certain products simply won't do. Luckily, this buzzy product from Beyoncé's hair care brand is intended to repair hair from heat styling, dye, and chemical treatments. Using bioactive keratin ferment, this rich mask fixes damage and reduces breakage by twice as much, the brand claims. It's formulated without parabens, silicones, sulfates, and phthalates, which can be harsh on sensitive skin and color-treated dos. Plus, it touts hydrolyzed rice, sea buckthorn oil, and squalane to enhance shine, seal cuticles, and prevent split ends and frizz. Our tester found these hydrating ingredients super nourishing to her dry mane, but if your hair is oily, you may want to opt for another pick.
Bianca, tester with hair type 4b: "Being blonde and coily is a choice many people wouldn't recommend, but I wanted to try it. With this mask, I've had zero breakage and very little shedding during my wash days, and my hair stays hydrated much longer."
Best for Exfoliation
Nutrafol Build-Up Blocker Exfoliating Scalp Mask with AHAs and Jojoba Esters
What We Like
Scrub helps remove product buildup and oil
Creates a cleaner and healthier scalp
Easy to rinse out
What to Consider
Only available in one size
Hair Type:All hair types, color-treated |Key Ingredients:AHA fruit acids, jojoba esters, Australian wild berries |Size:4 oz |Cruelty-Free:No
Similar to the skin on your face, your scalp could use some good exfoliation. A solid scrub can help improve growth, prevent dryness, remove buildup, and create a healthier environment for your hair over time. This mask uses jojoba esters to obtain a gentle yet effective physical exfoliation that removes buildup. It's also fused with AHA fruit acids, which chemically exfoliate the scalp. This dual exfoliation removes dead skin cells and can help stimulate new hair growth. While many exfoliating products are difficult to wash out, our tester had no issue rinsing out the product. It didn't leave a greasy residue behind, and we love that it comes in a tube with a precise tip for easy application.
Mikey, tester with straight hair: "My hair felt quite refreshed and detoxified after use. I noticed a reduction in the amount of product buildup in my scalp, and my hair felt softer, lighter, and less weighed down after using this mask consistently."
What We Like
Minimizes frizz
Hair looks glossy and smooth
Hair feels softer
What to Consider
Thicker consistency takes longer to distribute throughout the hair
Hair Type:All hair types |Key Ingredients:Argan oil, glycerin, panthenol |Size:2.53-16.9 oz |Cruelty-Free:Yes
While frizz is a totally normal component of most hair types, we understand that you may want to minimize it for a sleeker look. This mask from Moroccanoil blends argan oil, glycerin, and panthenol (a form of vitamin B5) to deliver a moisturizing and frizz-minimizing effect. Glycerin, a natural humectant, locks in hydration and seals your follicle for smooth, gloss-like hair. The thick consistency takes more time to apply to the hair, but our tester found the results worthwhile. She loved how moisturizing the mask was and visibly noticed fewer flyaways, frizz, and split ends. Plus, the light amber scent leaves your strands smelling extra good.
Lauren, tester with 2a/2b hair: "I really liked how soft, shiny, and frizz-free it leaves my hair. It is definitely super hydrating."
Best for Shine
IGK Overnight Bond Building Dry Hair Mask
What We Like
Enhances shine
Sprays on dry hair and doesn't require a rinse
Vegan formula
What to Consider
Has a strong fragrance which can be overpowering to some
Hair Type:All hair types, color-treated |Key Ingredients:Vegan silk proteins, bond-building technology |Size:1.7-5 oz |Cruelty-Free:Yes
Looking for a quick and effective fix that considerably boosts shine? This leave-in spray from IGK sprays on dry hair and doesn't require a rinse. It's formulated with vegan silk proteins (to add shine and softness) and IGK's bond-building technology (to strengthen your strands). It adds a gorgeous sheen to dull hair and takes your locks from limp to voluminousprofessional blowout quality. The simple application and fast results—our tester's hair immediately looked shinier and felt softer—make this untraditional mask a standout in our books. It's worth mentioning that the product does have a strong fragrance that may be too much for some, but we appreciate that it doubles as a hair fragrance.
Katie, tester with thick hair: "Right after application, my hair felt softer, smoother, shinier, and my frizz was immediately eradicated. I absolutely loved this effect."
What We Like
Enhances natural hair texture
Hydrating yet lightweight
Provides a nice glossy sheen
What to Consider
May weigh down fine hair
Hair Type:All hair types, color-treated |Key Ingredients:Blue sea kale, hydrolyzed vegetable protein complex, sea kelp, algae blend |Size:1.7-7.5 oz |Cruelty-Free:Yes
Curly hair types understand that their locks need some extra support (we are talking about hydration without weighing down stands). This hair mask from Color Wow packs a moisturizing punch while enhancing your hair's natural texture. The creamy mask is lightweight and gives your curls a gorgeous gloss-like sheen. Blue sea kale, hydrolyzed vegetable protein, sea kelp, and algae blend to give your locks a nourishing coating, which improves hair's texture and minimizes frizz. It's worth noting that if you have finer hair, you may want to opt for a lighter pick or ensure that you thoroughly wash out all the product so you aren't left with a greasy residue.
Ashley, tester with hair type 2c: "This hair treatment mask gave me salon-style texture. I have damaged hair, split ends, and breakage, and after every use of the Color Wow Money Mask treatment, my hair felt silky and transformed. This product gave my dry scalp a powerful moisturized feeling."
What We Like
Infused with restorative ingredients
Repairs bleached and damaged hair
Helps detangle hair
What to Consider
May be to rich for oily hair types
Hair Type:All hair types, colored, chemically-treated |Key Ingredients:Vitamin E, tomato extract |Size:2.5-8.87 oz |Cruelty-Free:Yes
If you bleach your hair, your strands may require a bit more TLC, and this richly packed hair mask from Davines is designed to act as a repairing treatment to rehydrate and replenish dry, brittle, and broken manes. The thick cream coats your hair, infusing it with moisture and adding a pillowy softness. Plus, tomato extract, known for its restorative properties and improvement with hair growth, gives your hair a hydrating sensation without weighing down any volume. The results are smoother, healthier hair that feels nourished without falling flat.
Chelsea, tester with hair type 2b: "I recommend this product to my die-hard blondes, who need to repair breakage and brittleness. The shine it brought to my highlights was the first thing I noticed after using this hair mask, and it didn't cause my hair to feel heavy after blow-drying it out."
What We Like
Hydrates dry and flaky scalps
Strengthens bonds for healthier hair
Hair feels significantly softer
What to Consider
Contains fragrance that may be too overpowering for some
Hair Type:All hair types |Key Ingredients:Hyaluronic acid, abyssine, vitamin E |Size:6.76 oz |Cruelty-Free:Yes
You may be weary of trying new hair products if you have a sensitive, dry, or easilyirritated scalp. But fear not—this pick is actually intended to provide you with some relief. Thanks to hyaluronic acid, this gentle mask hydrates the scalp while refreshing the hair. Abyssine and vitamin E work together to give you that silky, soft feeling we crave. The duo also strengthens your bonds and repairs any damage. Our tester loved how cooling this felt on her head and appreciated how the light fragrance lingered on her hair throughout the day (although that may not be for everyone).
Karla, tester with wavy hair: "My hair felt healthier and stronger, and it didn't irritate my dry scalp. Instead, it helped soothe some of the dryness."
What We Like
Restores damaged hair bonds
A little goes a long way
Creamy yet spreadable
What to Consider
Curly hair types might require extra hydration
Hair Type: All, Damaged | Key Ingredients:Bis-Aminopropyl Diglycol Dimaleate | Size: 3.3 oz | Cruelty Free: Yes
Like most other products from Olaplex, the No.8 Bond Intense Moisture Mask deserves all its accolades. It touts a proprietary technology that repairs the disulfide bonds that are broken when hair is colored or chemically treated, helping it stay stronger and healthier for longer. It’s super creamy, but it’s easy to spread throughout the hair, regardless of length and texture. The bottle itself is relatively small, but a little bit of product goes a long way. Results do take time—you won’t notice anything much after one use—but the more you use the mask, the fuller your hair will begin to feel. The intensive treatment also works wonders on split ends and tangles, reducing the amount of knots and shedding. Those with curlier hair might want to follow up with a hydrating leave-in conditioner after using the mask. Though curls are still receiving the intended bond repair and strengthening treatment, they might require a little extra moisture to avoid feeling coarse and dry.
Bella Cacciatore, news editor with straight hair: "I have a lot of hair, but the individual strands are thin, so it's perfect for my hair type as it didn't weigh it down or make it feel greasy. Right after using the mask, my hair felt soft, silky, and bouncy."
What to Look for in a Hair Mask
- Strengthening Properties: If you’re struggling with dry, lackluster hair, chances are your hair needs some extra protection around breakage. Look out for hair masks that contain protein and oils like coconut, keratin, or argan oil.Studies show that keratin, an important component of the hair structure, is important in hair maintenance and overall health. By applying a keratin-enriched mask once or twice weekly, you might see an improvement in the strength, smoothness, and health of your strands.
- Formula Concentration: Concentrated formulas are known to better penetrate the hair shaft, which helps deep conditioner absorb easily. The more concentrated the formula, the better your hair tends to look afterward.
- Lightweight Finish: Some hair masks weigh the hair down or leave a sticky residue afterward, so you’ll want to select a formula that provides a lightweight finish, especially if you have fine hair.
How We Tested Hair Masks
We believe in using the products we recommend just like you would—which is why make it a priority totest productsin real-life settings.
Hair Masks Tested: 15
Testing Period: Six weeks
Methodology: Hair masks were tested at home in our everyday lives. They were tested on a variety of hair types and targeted different concerns.
Factors Considered: how easily it applied, consistency, effectiveness, and overall results
FAQ
What does a hair mask do for hair?
According to Gega, a good hair mask helps strengthen hair, improve its elasticity, reduce hair breakage, and stimulate growth. Using a hair mask once or twice a week can smooth frizz, make hair more manageable, enhance shine, and add moisture to dry ends.
Can you use a hair mask with regular conditioner?
If you have very damaged hair, you can totally use both; in fact, stylists often advise it. Start with a traditional conditioner and follow up with a hair mask for extra hydration. Gega recommends targeting the conditioner on the ends of your hair for easy manageability and added shine.
How long should you leave a hair mask in your hair?
It really depends on what hair mask you’re using, so be sure to read the instructions carefully. However, there’s (generally) no harm in keeping a hair mask on longer than recommended. "In my experience, you can leave most hair masks on for a few hours while you do chores or watch your favorite shows," Gega says.
What is the difference between a hair mask and a hair conditioner?
Conditioners serve the hair by providing it with hydration, shine, and smoothness after shampooing during wash days whereas hair masks nourish the hair and scalp and are often followed up with shampoo and conditioner.
Meet Our Expert
We reached out to a hairstylist to better understand all things hair masks.
- Violet Gega, a New York-based celebrity hairstylist who works at Blandi Salon
Why Trust Byrdie
Caitlyn Martyn is an associate editor at Byrdie, where she covers all things beauty. An avid product tester, Caitlyn likes to try the latest and greatest in makeup, skincare, and hair care to let readers know what’s worth it and what’s not.
Amanda Rosenthal is a writer at Byrdie who covers beauty, specializing in product recommendations. She is a hair mask aficionado and has tested many on this list. Her fine and primarily straight hair prefers lightweight formulas that hydrate her mane. Some of her favorites include Amika The Kure and Olaplex No. 8 Moisture Mask.